PAUSE Well-Aging is nearing the close of $3 million in new funding led by Swiftarc. This investment follows Swiftarc's recently announced $10 million beauty fund designed to support female founders.
WHO: Launched in 2019 by Rochelle Weitzner, a seasoned C-Suite executive and beauty industry veteran, PAUSE is a scientifically backed, clean skincare line that aims to break down misconceptions surrounding menopause and shift the conversation from "anti-aging" (suggesting that aging is bad) to aging on your own terms. The range consists of Hot Flash Cooling Mist, for those temperature-flaring hot flashes; the Collagen Boosting Moisturizer, for reduced-estrogen related dryness, fine lines, and wrinkles; and the Fascia Stimulating Tool, a subdermal solution for loss of tone and texture. The three products work synergistically to target key changes that occur during each stage of menopause: perimenopause, menopause, and post-menopause—and they're formulated with PAUSE's proprietary "Pause Complex," a carefully researched fusion of vitamins, antioxidants, and peptides to help the body spark collagen production
Swiftarc Ventures, LLC, is an early- and growth-stage venture capital firm focused on building and backing the next generation of consumer and consumer health disruptors. Swiftarc's team combines over 170 years of experience across the entire consumer investment and executive spectrum, from growing pre-revenue concepts to managing operations for multibillion-dollar Fortune 500 companies.
IN THEIR OWN WORDS: The company has “left some room for additional strategic investors,” Weitzner said to WWD. “We’re about 85 percent closed, we’re just now very selective about who we’re going to wrap up with.”
“Our goal at Swiftarc Beauty is to invest thoughtful capital into game-changing brands led by innovative female founders who have been historically underserved in the typical VC ecosystem, and PAUSE Well-Aging is just that," said Fabian Urquijo, President of Swiftarc Ventures. "The venture capital industry is fundamentally lacking in gender equality, and by partnering with industry titans like Rochelle, we can minimize the existing gap, and balance the current VC landscape. PAUSE Well-Aging's offering gives women confidence in their new life stage, and we're proud to support that message.”
Abigail Posner, Director of Brand & Creative Business Strategy at Google, has joined as one of the five women leading the Swiftarc Beauty Council, sharing her expertise in creative marketing and branding. "I'm so excited to share my experience and thought leadership with the beauty brands Swiftarc is backing. When it comes to business, women aren't most investors' top choice, though they typically have incredible exits. I'm looking forward to changing that stigma with Swiftarc."
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